Why your Letter to the Editor matters
Did you know?
- Surveys have shown that the letters page
of a newspaper is among the most closely read
parts of the paper!
- It's also the page policy-makers look to as
a barometer of public opinion.
- Communicating with opinion leaders and journalists
does make a difference! Your letter does not
have to be perfect; not all letters to journalists
need to be for publication. Even a one-sentence,
handwritten note to a reporter can be helpful
sometimes.
- If media outlets get letters from a dozen
people raising the same issue, they will most
likely publish one or two of them. So even if
your letter doesn't get into print, it may help
another one with a similar point of view get
published.
There are dozens of excuses for not writing or
calling the media when you see unfair, biased
or inaccurate news coverage regarding Pakistan:
"My opinions are not going to change the
world!"; "I'm too busy"; "My
computer crashed"; "Who's going to read
MY letter?"
Hopefully, the above-mentioned reasons are significant
enough for you to ignore these lame excuses and
to take some action! Therefore, whenever a negative
stereotype about Pakistan or Kashmir comes up
in some newspaper or if you feel certain significant
news about Pakistan or Kashmir is neglected by
the main stream media, do take the time to type
a substantive letter. Send copies of the letter
to two or three places within the media outlet-perhaps
to the reporter, his or her editor, as well as
to the letters-to-the-editor department.
How to Write a Letter to the Editor
When you write to journalists be respectful,
polite, and factual. Avoid being harsh or rhetorical.
Do not personally attack them; that's more likely
to convince them that they are correct. Address
them in the language that most journalists are
trained to understand: For example, call on them
to be responsible, professional, balanced and
inclusive of diverse sources and viewpoints.
Here are some other useful tips to keep in mind:
- State your point clearly, ideally in the
first sentence. Make one point (or at most two) in
your letter or fax.
- Make your letter timely. If you are not addressing
a specific article, editorial or letter that recently
appeared in the paper you are writing to, then try
to tie the issue you want to write about to a recent
event in Pakistan or Kashmir. Otherwise it may simply
be ignored.
- Familiarize yourself with the coverage and editorial
position of the paper to which you are writing.
Refute or support specific statements, address relevant
facts that are ignored, but do avoid blanket attacks
on the media in general or the newspaper in particular.
- Avoid any statements that would provoke hatred
against any country or ethnic group, even though you
may be required to discuss certain facts about the
harmful actions or policies of such countries or groups.
- Check the letter specifications of the newspaper
to which you are writing. Length and format requirements
vary from paper to paper. (Generally, roughly two
short paragraphs are ideal.) You also must include
your name, signature, address and phone number.
- Look at the letters that appear in your paper.
Is a certain type of letter usually printed?
- Support your facts. If the topic you address
is controversial, consider sending documentation along
with your letter. But don't overload the editors with
too much info.
- Keep your letter brief. Type it whenever
possible.
- Encourage others to write letters as well
when possible. This will show that other individuals
in the community are concerned about the issue. If
your letter doesn't get published, perhaps someone
else's on the same topic will.
- Monitor the paper for your letter. If your
letter has not appeared within a week or two, follow
up with a call to the editorial department of the
newspaper.
- Write to different sections of the paper
when appropriate. Sometimes the issue you want to
address is relevant to the lifestyle, book review
or other section of the paper.
- An increasing number of broadcast news programs
(60 Minutes, All Things Considered, etc.) also appreciate
and broadcast "letters to the editor." Don't
forget these outlets.
- Please sign your letters as an individual
or representative of a community group, not as a member
of PakAlert.Net.
- Please send us a copy of your letters (published
and unpublished) to PakAlert.Net. Address them to the attention
of the activist co-ordinator.
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